How to Get Traffic to Your Blog

When you say that you want traffic to your blog aren't you really saying that you want your blog to become popular? Unless you are building spam sites (which I hope you aren't) then you are probably trying to create a blog that will get regular readers. You want these readers to come back to your site periodically. You also want them to recommend it to other people so that it gains momentum on its own.

I know you think you already know this, but you probably don't. If you want a blog to grow, you have got to provide a real benefit to the visitor. Otherwise that traffic is going to only happen one time. You will constantly need to find new ways to drive more traffic to your website.

Provide a rare benefit and the site will retain visitors. That benefit might be some valuable information that is hard to find elsewhere. That benefit might be the same information that people can find elsewhere delivered in a special way by you that makes them want to get it from you instead of somebody else. This simple truth is overlooked by the vast majority of bloggers.

Most bloggers will talk about everything and anything and expect other people to want to stick around to read what they have to say. New bloggers think too highly of themselves. Most blogs really aren't that interesting. They are boring. People aren't going to follow most new bloggers unless those people are following the blogger for a different reason. Celebrities are a prime example of the type of people who can successfully operate boring blogs.

You aren't a celebrity. So, don't expect people to automatically want to read what you have to say. You have got to talk about something that they are really interested in so that you get their attention. You then have to deliver very useful information or deliver something else in such a way that the reader will be hooked.

Instead of focusing on how you are going to get traffic to your blog, you should focus on what benefit your visitors are going to get by visiting. If that benefit is strong enough, those visitors will not only stick, they will also tell their friends about it. Then you will get all the free traffic you could hope for without having to sell your soul to get it.

People like Matt Cutts over at Google have been telling you that you need to focus on quality. What they are really saying is that you need to focus on building a website that people want to visit on their own accord. If you have to force people to go there, you have a broken business model. Your site needs to be good enough so that people will want to stick around and get as much out of it as possible. Then traffic will grow all by itself after using anyone of many well known and simple promotional methods.

You can read a lot more material from Kathy on her blog titled Kathy Blogger. She has published a great deal of insider information on her website as well as other article directories like this one.

You can also see some of her material promoted at the Freelance Writers' Club. That is a place where freelance writers gather to promote their own material as well as read the material that other freelace writers have published.

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